Simply Joe's LLC is a Veteran owned business.
Our salsa comes in three heat levels - Mild, Medium and Hot (I'll get more into how it started in a bit). Our salsa contains only six (6), all natural ingredients. There's no added sugar, no artificial preservatives, no fillers, and has been tested Gluten Free. It has a fresh, restaurant style, authentic taste. The heat has the perfect bite without overpowering the flavor.
Our company participates in Farmer's Markets, festivals & events, and we're in local stores within the D.C Metro Region.
How I learned to make salsa.
I've learned how to make salsa from a friend who only gave me the basic on how to make it. he jokingly (but seriously) said "figure it out!". He had a family recipe and didn't , understandably, want share it. I was still grateful as he, at least, gave me the ingredients to get started so I could "figure it out" and I did. Shhhhh, don't tell anyone...the secret is in the ratio of the ingredients.
How got into the Business.
Since I had my (Secret) recipe, I would make salsa and share it with my wife, friends, and coworkers. Each time I shared the salsa, I was encouraged to put the salsa in a jar (on many occasions). I also received a lot of encouragement from my wife was and even suffered a couple of black eyes from her over it (I'm totally joking but that's the story I tell everyone). I finally looked into it, noticed that it was fairly simple (but intimidating to start your own business), and finally registered my business in 2015. the rest is history.
A great man (mr. Tirado) once said, "The hardest thing about starting anything - is - STARTING."
He also said, "decisions you make, create the path you walk."
The hard work
Making Salsa - too easy. The hard work is the business side. You have to commit time for researching, comparing and analyzing, writing down and communicating your goals with partners (at the time - my wife), meeting and interacting with others, participating in events, marketing and selling the salsa. That's just naming some of the work you have to apply to make your business - your product - WORK. This is a constant, non-stop cycle.
working hard
There will alway be and you have to work through Obstacles - non-believers, discouragement, people, situations, and doubt will always be in the way. Remember - Nothing good comes easy. Some things come natural (or easy), many things are hard. awareness, perseverance, and making good decisions go a long way!
Pride and Passion
There is something about working on your own business. It takes Pride and Passion to make the business work. I apply the same Pride and Passion into making the Salsa taste great as I apply into making the business successful. Without the pride and passion, like anything else, will reflect on your business.
Growing up
I am a PROUD Puerto Rican American. I grew up in New York City, AKA, the city that never sleeps. NYC earned that stigma (if you may). I was born in The Bronx, NY and grew up in Brooklyn, NY. We played all types of sports, enjoyed various events as there was something going on EVERY SINGLE DAY, hence THE CITY THAT NEVER SLEEPS. What was it about NYC that gained my interest into making Salsa? Nothing really, but the first time time I tried cheese with Jalapenos (That was in the 90s), I thought it was the greatest thing ever! I didn't start making salsa then, but it was the catalyst for my love into spicy tasting products.
The U.S Military
I joined the military in 1994. Went through the training, was stationed all over the world (Amazing Experience). The military offered lots of opportunities. It helped my career (not salsa) into a level I never thought of and offered the opportunities to launch, not only my military career, but my personal goals. I've met many great people throughout my years in the military (would never trade it for the world). It was a humbling experience and I am proud to have served my country, the United States of America. my initiation into making salsa started when I met a fellow soldier and a friend who made amazing salsa. I would enjoy when he made his salsa. As in my previous mention (How I learned to make salsa), I'd press him to give me the recipe and methods of how to make his delicious salsa. He never taught me his recipe, but gave me the ingredients and it motivated me to figure it out. For that, at least, I am grateful.
Our salsa comes in three heat levels - Mild, Medium and Hot (I'll get more into how it started in a bit). Our salsa contains only six (6), all natural ingredients. There's no added sugar, no artificial preservatives, no fillers, and has been tested Gluten Free. It has a fresh, restaurant style, authentic taste. The heat has the perfect bite without overpowering the flavor.
Our company participates in Farmer's Markets, festivals & events, and we're in local stores within the D.C Metro Region.
How I learned to make salsa.
I've learned how to make salsa from a friend who only gave me the basic on how to make it. he jokingly (but seriously) said "figure it out!". He had a family recipe and didn't , understandably, want share it. I was still grateful as he, at least, gave me the ingredients to get started so I could "figure it out" and I did. Shhhhh, don't tell anyone...the secret is in the ratio of the ingredients.
How got into the Business.
Since I had my (Secret) recipe, I would make salsa and share it with my wife, friends, and coworkers. Each time I shared the salsa, I was encouraged to put the salsa in a jar (on many occasions). I also received a lot of encouragement from my wife was and even suffered a couple of black eyes from her over it (I'm totally joking but that's the story I tell everyone). I finally looked into it, noticed that it was fairly simple (but intimidating to start your own business), and finally registered my business in 2015. the rest is history.
A great man (mr. Tirado) once said, "The hardest thing about starting anything - is - STARTING."
He also said, "decisions you make, create the path you walk."
The hard work
Making Salsa - too easy. The hard work is the business side. You have to commit time for researching, comparing and analyzing, writing down and communicating your goals with partners (at the time - my wife), meeting and interacting with others, participating in events, marketing and selling the salsa. That's just naming some of the work you have to apply to make your business - your product - WORK. This is a constant, non-stop cycle.
working hard
There will alway be and you have to work through Obstacles - non-believers, discouragement, people, situations, and doubt will always be in the way. Remember - Nothing good comes easy. Some things come natural (or easy), many things are hard. awareness, perseverance, and making good decisions go a long way!
Pride and Passion
There is something about working on your own business. It takes Pride and Passion to make the business work. I apply the same Pride and Passion into making the Salsa taste great as I apply into making the business successful. Without the pride and passion, like anything else, will reflect on your business.
Growing up
I am a PROUD Puerto Rican American. I grew up in New York City, AKA, the city that never sleeps. NYC earned that stigma (if you may). I was born in The Bronx, NY and grew up in Brooklyn, NY. We played all types of sports, enjoyed various events as there was something going on EVERY SINGLE DAY, hence THE CITY THAT NEVER SLEEPS. What was it about NYC that gained my interest into making Salsa? Nothing really, but the first time time I tried cheese with Jalapenos (That was in the 90s), I thought it was the greatest thing ever! I didn't start making salsa then, but it was the catalyst for my love into spicy tasting products.
The U.S Military
I joined the military in 1994. Went through the training, was stationed all over the world (Amazing Experience). The military offered lots of opportunities. It helped my career (not salsa) into a level I never thought of and offered the opportunities to launch, not only my military career, but my personal goals. I've met many great people throughout my years in the military (would never trade it for the world). It was a humbling experience and I am proud to have served my country, the United States of America. my initiation into making salsa started when I met a fellow soldier and a friend who made amazing salsa. I would enjoy when he made his salsa. As in my previous mention (How I learned to make salsa), I'd press him to give me the recipe and methods of how to make his delicious salsa. He never taught me his recipe, but gave me the ingredients and it motivated me to figure it out. For that, at least, I am grateful.
